First Image of Entire Universe ... or is it a Chagall?

This photograph was featured in today's Daily Telegraph "Planck telescope reveal universe image".  According to this accompanying article, it purports to be the first ever picture of the entire universe.

Wow. Shows what I know. Thought they'd discovered a missing Marc Chagall.

Fascinating. But it does throw up a number of questions not answered in the article. 1. Where was the photographer standing? 2. How did he/she get up a flash to work from that distance? 3. Should there be a close examination of his/her expenses form when lodged?

Oh look! That's me, just right of centre! I'm standing waving one of my neighbour Tim's burnt sausages at his weekend barbecue. 

And a few more things.

Just how do we know this is a picture of the right universe?  It could be any old universe. And where's Blake's naked bearded chappie...you know, the one that points his finger at the universe?

See what I mean  the veracity of the press? You have to keep a close eye on them - otherwise they'll just think we're thick as two short plancks.

And great to know the pic was care of the European Space Agency, too. Good to know the EU is putting our taxes to such productive use.